Stop Losing Leads: How to Hold Your Brand Frequency
about 2 months ago • 5 min read5 minutes. Every Monday. The Savvy Entrepreneur Hi Reader, Every Monday I bring you one thing worth knowing and one thing worth trying. Let's get into it. The big thought... Have you ever stopped to ask yourself why marketing feels so incredibly hard? If you look at the industry standard advice, it tells you to build "funnels," score your "leads," and optimize your "pipelines." What does that even mean? But let’s be honest: that terminology is completely dated. The execution tactics have...
READ POSTYour 5 minutes. Every Monday for the Savvy Entrepreneur: You don't need more tools. You need the recipe.
7 days ago • 2 min read5 minutes. Every Monday. The Savvy Entrepreneur Hi Reader, Every Monday I bring you one thing worth knowing and one thing worth trying. Let's get into it. The big thought... Every entrepreneur I know has a folder of half finished automations. Tools installed and abandoned. A workflow started, never finished. We keep blaming the tool. Try a new one. Then another one. The folder gets bigger. The system never gets built. People throw around the word workflow constantly. Do you even know what...
READ POSTYour 5 minutes. Every Monday for the Savvy Entrepreneur: Everything about the customer journey just changed
21 days ago • 4 min read5 minutes. Every Monday. The Savvy Entrepreneur Hi Reader, Every Monday I bring you one thing worth knowing and one thing worth trying. Let's get into it. The big thought... It's been a beat since we've touched base, life has been lifing! I still feel drawn to share these tidbits of information on how I see AI in marketing and in our business. Now, into my big thought! A client came to me. She had posted several times a week across a handful of social channels for three months. Reels, emails,...
READ POSTYour 5 minutes. Every Monday for the Savvy Entrepreneur: Who's walking who?
about 1 month ago • 4 min read5 minutes. Every Monday. The Savvy Entrepreneur Hi Reader, Every Monday I bring you one thing worth knowing and one thing worth trying. Let's get into it. The big thought... A few comments landed on one of my articles last week. My first reaction was the good one. Someone read it. Someone cared enough to respond. Then I went to reply, and I stopped. There was no real point of view in any of them. Nothing to agree with. Nothing to push back on. It did not take a side. It did not risk a single...
READ POSTYour 5 minutes. Every Monday for the Savvy Entrepreneur: Why email still wins after all these years
about 2 months ago • 3 min read5 minutes. Every Monday. The Savvy Entrepreneur Hi Reader, Every Monday I bring you one thing worth knowing and one thing worth trying. Let's get into it. The big thought... You can earn it but you cannot demand it. That is your customer's attention. And it is the whole reason email still converts better than anything newer. Think about what has come and gone. Banner ads, pop-ups, pre-rolls, endless social feeds, even text message blasts. Every one of them reaches for your attention while you...
READ POSTYour 5 minutes. Every Monday for the Savvy Entrepreneur. Be your own customer this week.
2 months ago • 4 min read5 minutes. Every Monday. The Savvy Entrepreneur Hi Reader, Every Monday I bring you one thing worth knowing and one thing worth trying. Let's get into it. The big thought... Last week I spent an afternoon on Zoom with a room full of badass women entrepreneurs. Somewhere in that conversation, a thought landed that I could not shake. That night I was looking at my own website. And I really took a look at it. I asked myself a question I have not asked recently: did I build this for me, or for my...
READ POSTYour 5 minutes. Every Monday for the Savvy Entrepreneur. What I'm teaching my son about AI.
3 months ago • 4 min read5 minutes. Every Monday. The Savvy Entrepreneur Hi Reader, Every Monday I bring you one thing worth knowing and one thing worth trying. Let's get into it. The big thought... The big thought... This summer, I set out to build my son an AI curriculum. My goal was to introduce him to how to use AI efficiently, but still maintain control and his own voice. With twenty years in tech behind me, I watched the Internet rise, watched people fear it, and then watched them adopt it. Sooo, I really...
READ POSTYour 5 minutes. Every Monday for the Savvy Entrepreneur. Your personal brand is the algorithm now.
3 months ago • 6 min read5 minutes. Every Monday. The Savvy Entrepreneur Hi Reader, Every Monday I bring you one thing worth knowing and one thing worth trying. Let's get into it. The big thought... Some days you search Google and the answer is right there. Other days it's vague, and you're exactly where you started. Is AI making search better? Sometimes. But it's moving so fast that sometimes I think even the big companies can't keep up. So you ask an AI chat instead, Claude, Gemini or ChatGPT. Now you get even more...
READ POSTYour 5 minutes. Every Monday for the Savvy Entrepreneur. They Felt Nothing. Then They Read Yours.
3 months ago • 4 min read5 minutes. Every Monday. The Savvy Entrepreneur Hi Reader, Every Monday I bring you one thing worth knowing and one thing worth trying. Let's get into it. The big thought... As humans we are energy. Whether we know it or not, we communicate through energy. Written, spoken, video, audio and even body language. Have you ever felt someone staring at you before you saw them? Or perhaps someone walks in a room and you just know they have entered. That is energy in communication. And it is the one...
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