Stop Losing Leads: How to Hold Your Brand Frequency
3 months ago • 5 min read5 minutes. Every Monday. The Savvy Entrepreneur Hi Reader, Every Monday I bring you one thing worth knowing and one thing worth trying. Let's get into it. The big thought... Have you ever stopped to ask yourself why marketing feels so incredibly hard? If you look at the industry standard advice, it tells you to build "funnels," score your "leads," and optimize your "pipelines." What does that even mean? But let’s be honest: that terminology is completely dated. The execution tactics have...
READ POSTWhat is AI guessing about your business?
11 days ago • 5 min read5 minutes. Every Monday. The Savvy Entrepreneur Hi Reader, Every Monday I bring you one thing worth knowing and one thing worth trying. This week: → Why AI guesses instead of saying "I don't know" → A 15-minute check to see how AI describes your business → Why your clients' words matter more than ever Let's get into it. The big thought... AI chats like ChatGPT, Gemini and Claude have a habit worth knowing about. When they don't know something, they rarely say so. They guess. And they guess...
READ POSTWhich of these 3 customers is yours?
25 days ago • 3 min read5 minutes. Every Monday. The Savvy Entrepreneur Hi Reader, Every Monday I bring you one thing worth knowing and one thing worth trying. This week: → Why "everyone needs this" is a trap (and the $5,000 retreat that proved it) → Three customers, three paths, one wave → Two reads on finding your people → Your free Lead Generation Blueprint, plus what's coming next → A prompt that helps you see your best customer clearly Let's get into it. The big thought... Say you're a life coach. Who needs...
READ POSTMeta Ad made us wait 7 days to connect
about 1 month ago • 4 min read5 minutes. Every Monday. The Savvy Entrepreneur Hi Reader, Every Monday I bring you one thing worth knowing and one thing worth trying. This week: → Why your Meta ad might be stuck (and why that's okay) → Two reads to get your setup right → Five things to check before your first lead ad → A prompt that walks you through setup, step by step → P.S. An invitation, if you'd rather not do this alone Let's get into it. The big thought... A client's new Facebook Page sat on hold for seven days this...
READ POSTYou don't need another AI tool.
about 2 months ago • 4 min read5 minutes. Every Monday. The Savvy Entrepreneur Hi Reader, Every Monday I bring you one thing worth knowing and one thing worth trying. Let's get into it. The big thought... Start with the outcome, not the tool. As I'm building these AI marketing workflows, I'm noticing something. The biggest change isn't the tools, it’s the way we're starting to think. We're used to thinking about marketing as a series of steps. Do this. Then this. Then this. But thinking with AI doesn't really work that...
READ POSTEverything about how you map your customer journey has just changed
2 months ago • 4 min read5 minutes. Every Monday. The Savvy Entrepreneur Hi Reader, Every Monday I bring you one thing worth knowing and one thing worth trying. Let's get into it. The big thought... It's been a beat since we've touched base, life has been lifing! I still feel drawn to share these tidbits of information on how I see AI in marketing and in our business. Now, into my big thought! A client came to me. She had posted several times a week across a handful of social channels for three months. Reels, emails,...
READ POSTYour 5 minutes. Every Monday for the Savvy Entrepreneur: Who's walking who?
3 months ago • 4 min read5 minutes. Every Monday. The Savvy Entrepreneur Hi Reader, Every Monday I bring you one thing worth knowing and one thing worth trying. Let's get into it. The big thought... A few comments landed on one of my articles last week. My first reaction was the good one. Someone read it. Someone cared enough to respond. Then I went to reply, and I stopped. There was no real point of view in any of them. Nothing to agree with. Nothing to push back on. It did not take a side. It did not risk a single...
READ POSTWhy email still wins after all these years
3 months ago • 3 min read5 minutes. Every Monday. The Savvy Entrepreneur Hi Reader, Every Monday I bring you one thing worth knowing and one thing worth trying. Let's get into it. The big thought... You can earn it but you cannot demand it. That is your customer's attention. And it is the whole reason email still converts better than anything newer. Think about what has come and gone. Banner ads, pop-ups, pre-rolls, endless social feeds, even text message blasts. Every one of them reaches for your attention while you...
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