Hi Reader,
Every Monday I bring you one thing worth knowing and one thing worth trying.
Let's get into it.
The big thought...
Something happened to me recently that I haven't heard many people talk about.
AI opened so many doors that I froze.
Not because I was overwhelmed in a bad way. Because every single option sounded genuinely exciting. A podcast. A YouTube channel. Speaking on stage. Workshops. Consulting with small business owners and entrepreneurs one-on-one to set them up for real marketing success. I wanted all of it.
Here is what I know about that feeling: it is a trap.
Not a dangerous one. A flattering one. AI gives you so much possibility that possibility itself becomes the obstacle. You can research every direction, draft every plan, map every path, and still not move. Because moving means choosing. And choosing means leaving something behind, at least for now.
The most important decision I made recently was not which tool to use or which strategy to follow. It was to pick one lane and stay in it long enough for the idea to become something real.
For me, that lane starts with you, the entrepreneur who is trying to figure out where your customers actually are, and how to show up there in a way that sounds like you. That is the work I want to do. That is the connection I am here for.
AI can help you think. It can help you plan. It can hand you a strategy in thirty seconds.
But it cannot pick your lane. That part is still yours.
Worth your time this week.
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The Storytelling Psychology Technique that Turns Strangers Into Clients. (Adam Erhart, YouTube)
The psychology behind why stories convert, and how to use it in your own marketing.
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How to Create Emotional Branding That Converts (Michelle Knight, YouTube)
Most entrepreneurs think branding is their logo or colour palette. It is not. This video reframes the whole thing, practically.
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From the Studio
One question I hear constantly from entrepreneurs is: where are my customers actually finding me?
Not where you think they are. Where they actually are.
Research shows the average customer now touches your brand nearly 29 times before they buy. Twenty-nine. The old rule was seven. The world has changed.
Here is what that means for you. Your customer has a journey. There is a moment they first saw your brand. A moment they interacted with it. And a moment they decided to buy. Your job is to show up across all three, in a way that feels human, not automated.
This week in the Studio, I have been working with a simple tool tip that starts with your own website data. If you have Google Analytics, or any analytics platform connected to your website, you already have the map. You just have not read it yet.
Pull your last 60 days of data. If your service is higher-ticket, go back further. The longer your customer takes to decide, the more data you need to see the full picture.
Then bring that data into Claude. We will use it in this week's prompt.
Note: this is the beginning. The idea. Make sure to continue the conversation to really drill down.
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Prompt of the Week
This one is built for any entrepreneur who wants to stop guessing where their customers are and start seeing it clearly. You will need your website analytics export, Google Analytics works well, but any platform will do. Pull at least 60 days. More is better. Higher price points mean longer buying cycles.
Paste your analytics data into Claude, then use this prompt:
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You are a marketing strategist. I am going to share my website analytics data with you. I want you to help me map my customer journey across three stages:
Stage 1 — First Saw: When and where did visitors first encounter my brand? What traffic sources brought them in?
Stage 2 — First Interacted: What did they do next? Which pages did they visit, how long did they stay, and what did they engage with?
Stage 3 — Decided to Buy: What does the path to conversion look like? How many visits did it take? What was the last touchpoint before they took action?
Based on this data, tell me: where am I showing up well, and where are the gaps in my customer journey? What is one thing I should focus on to strengthen each stage?
Here is my data: [include your analytics export]
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Start there. Just one thing. That is the move.
You've got this. And now you've got the tools to prove it.
Kate Kozak
Kateology AI Studio | Kateology.ca
